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June 15th, 2009 
admin Everybody wants to know WHAT to write about. What is it that people want to read? What are the “hot topics” that you know will generate some interest if you write about them.
Even though the Internet has changed the face of the world — how we shop, communicate, do business, research and just about everything else — it hasn’t changed what we WANT. There are classic (and absolutely TIMELESS) topics that are always going to be hot topics.
Here are the top 5 most profitable eBook subjects. If you want to know WHAT people want and WHAT you should write about, then find something related to these topics…
1. Making Money
This one ain’t ever gonna go away. You can just go ahead and etch it in stone, it’s here for the long haul.
We all want to make money (if for no other reason than to be charitable and give it away to someone else) and some of us (I won’t mention any names :o) are half-crazed for information on how to make money.
If you can show people how to make money (in a legal, moral way, of course) I can assure you, they will buy it. I guarantee it. Internet marketing / doing business online eBooks are some of the hottest information products available anywhere in the world. And for good reason. People want to make more money. So, show ’em how to do it.
2. Self Help / Personal Growth
Another classic topic for writing is what has commonly been referred to as “self help” or “personal growth.” People want to improve their lives. Some struggle with addiction and need help in overcoming the struggle. Other people have low self-esteem or feel depressed. Some people don’t know how to deal with relationship problems and want to know how to save their marriage. The list could go on and on.
I’ll make you another guarantee: show people how to better their lives and they’ll buy from you. No question about it. We all have things about our personalities that we would like changed. Whether we’re shy in public or have a horrible temper or don’t know when to keep our mouths shut, there are things we’d like to improve. And that’s an eBook waiting for you to write.
3. Weight Loss / Fitness
Even though obesity and illness are at the highest levels ever, people are working hard to reclaim their health and fit bodies. Gyms are overflowing with sweaty people and stores are selling out of vitamins left and right. Health and fitness is a writing subject that you can never go wrong with.
Heck, I’ll be your first customer. :o)
The point is this: we, as a society, want to be healthier and we struggle with being out of shape. It’s no wonder that diet and exercise is a multi-billion dollar industry. Might as well get your piece of the pie.
4. Dating / Relationships
What another great topic for an eBook. There are dozens of ideas you could use for this one that could each become best-sellers…
How to avoid divorce court. How to make your marriage last forever. How to be more romantic. How to pick the perfect mate. How to get people to notice you. How to use online match making services. How to be a great father / mother. How to be a great husband / wife. How to raise great kids.
I mean, we could go on and on and on here. Play the energizer bunny if we want to. There are dozens of ideas for this topic and the information sells like crazy. Why? Because if we have positive, enriching, growing relationships, we are HAPPIER. And since we can’t buy happiness in a bottle…
…we buy your eBook instead!
5. Everyday Problems
Let’s face it, we all face problems everyday in our lives. And often we don’t know where to turn or what to do next.
For example: If someone is facing foreclosure, do you think they would be interested in finding information on how to avoid it? You betcha.
I know of one guy who wrote an eBook about BAD BREATH and is selling the thing like crazy. It’s an eBook on BAD BREATH for goodness sake! And yet for folks who are struggling with the problem (and I am told it is a common problem — I guess I’ve just been lucky :o) they gladly shell out the $20.00 to find a cure.
Everyday problems. They are a headache for US, but they are a product waiting to be created by YOU.
Write about any one of these topics and your eBook will sell. The reason is simple. This is what people want!
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