An entry page, sometimes called a squeeze page or a landing page, is a powerful tool in building a list in your niche. Not only does an entry page help you gather names for your list but it helps you establish a web presence and provides you with an easy way to start working with the people in your niche.

What is it?

An entry page is a page where to sole purpose is to collect your visitors’ name and e-mail address in exchange for a special report or course. Normally, no products are being sold on the page and there isn’t any other content besides a short sales page and the opt in box.

When visitors land on the entry page, they are prompted to enter their name and e-mail address in the opt in box. After they’ve entered the information, they’ll receive their free gift via e-mail or they may be directed to it automatically. Without having an opt in, most people would read the special report or course and then forget about it entirely. By capturing their information (with their permission of course), you can contact them in a few days to follow up on the report and begin to build your relationship with them. Your entry page is the first step in your sales funnel that eventually leads to the list members buying from you or buying an affiliate product that you recommend.